15 beauty products that defined 2017

2017 was an unprecedented year in beauty. Rihanna dropped her debut makeup collection, Fenty Beauty—including 40 shades of foundation that ignited a larger conversation about inclusivity. Kim Kardashian West capitalised on the contoured look she made popular with her KKW Beauty Contour and Highlight Kit. And Tom Ford bottled the scent of fabulosity for a cool 200 pounds. Ahead, 15 Internet-breaking beauty launches that shaped 2017.

1Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation​
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In September, Rihanna debuted her namesake makeup line, Fenty Beauty, with a 40-shade collection of foundations that ignited a larger conversation about inclusivity and diversity. In December, Rihanna earned WWD’s launch of the year award.

BUY NOW Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation, £26, harveynichols.com

2KKW Beauty Crème Contour & Highlight Kit
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Kim Kardashian monetised the heavily contoured look she made popular years ago with her KKW beauty collection. Her $48 (£36) Contour & Highlight Kits sold out in 2.5 hours to the tune of an estimated $14.4 million.

BUY NOW KKW Beauty Crème Contour & Highlight Kit, $48 (£36), kkwbeauty.com

3OUAI Dry Shampoo Foam
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Ouai founder and celebrity hair guru Jen Atkin started 2017 with January’s launch of the first ever dry shampoo foam. It looks like a mousse, but acts like a cleanser, and the best part—especially for non-blondes—there’s no dusty white scalp residue.

BUY NOW OUAI Dry Shampoo Foam, £24, feelunique.com

4Tom Ford Fucking Fabulous Eau de Parfum
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A limited supply of the £205 fragrance was released in September and sold out in one day.

Tom Ford Fucking Fabulous Eau de Parfum, £205, exclusive to the Tom Ford Covent Garden boutique

5Pat McGrath Labs Complete Collection
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Those who missed Pat McGrath Labs’ limited run drops throughout the year got a second chance in September when she released a 61-piece permanent collection.

BUY NOW Pat McGrath Labs Metalmorphosis 005 Eye Kit – Everything, £150, net-a-porter.com

6Glossier Body Hero Duo
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Glossier gave fans something for the neck down with Body Hero Duo cleanser and lotion—plus a buzzy nude campaign.

BUY NOW Glossier Body Hero Duo, £28, glossier.com

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