Implemented in France and in some European nations for the reason that starting of 2017, the “New Sephora Expertise” idea, primarily based on providers and related magnificence, isn’t any accessible in Paris on the Saint-Lazare railway station. With an space of 840m2, this new specifically designed retailer proposes all of the providers related to this idea and takes the expertise one step additional with new in-store areas.
A revisited buying expertise
In instances of e-shopping and social networks, Sephora is banking on the complementarity between e-commerce and brick and mortar shops. An method that required the introduction of latest digital and bodily providers, typically 100% customized.
The Magnificence Hub is undoubtedly probably the most telling instance of this renewal. This service permits accessing, by way of iPads, to a digital lookbook to seek out concepts and get impressed by new tendencies, check just about magnificence seems to be by way of the “Digital Artist”, discover the inspiration shade matching your pure pores and skin tone with the “Coloration Profile”, or to share one’s seems to be and favorites with the wonder neighborhood due to the “Magnificence Board”.
Mixing the codes of the Sephora universe with an city structure (concrete, uncooked ceiling), the Saint-Lazare “New Sephora Expertise” retailer additionally provides new areas and new providers. Clients can now uncover a “Mini Skincare Market” with skincare merchandise in a journey format and numerous low-price kits to check manufacturers, and in addition a brand new show solely devoted to “Tremendous Components”.
A “Sephora Assortment Masks Bar” was additionally given delight of place within the retailer for patrons to get pleasure from an specific software when buying a Sephora masks for the face, the ft, the palms, the lips or the attention space. Alongside the identical vein, the retail model additionally proposes to go to the “Amika Styling Bar” to experiment a hair care or a brushing with the model merchandise. Sephora additionally proposes its complimentary engraving service, which permits personalizing a fragrance bottle, a make-up palette or a lipstick.