Scent O2, A Brand New Participant in Europe Within the Different Fragrance Circuit


Anne-Claire Kraft partnered with Johann Vitrey to create the Scent O2 Company, which covers distribution, consulting, training, retail and management activities of own brands in the alternative perfumery sector in Europe.

Anne-Claire Kraft partnered with Johann Vitrey to create the Scent O2 Firm, which covers distribution, consulting, coaching, retail and administration actions of personal manufacturers within the different perfumery sector in Europe.

Born from a standard ardour for authenticity and high quality in different perfumery, the Scent O2 Firm brings collectively the experience of Johann Vitrey, who’s the founding Supervisor of Sesame by JV, a distributor of area of interest fragrance manufacturers for the Center East and Africa, and Anne Claire Kraft, received over by the emotional world of perfumes after a company profession.

I’m head over heels in love with perfumes. They reinforce the great thing about a breath and rework it from a bodily necessity to pure aestheticism. They remind us that we’re alive,” she commented.

The 5 dioxygen molecules within the Firm emblem illustrate the 5 actions roll out in 5 territories. Scent O2 will thus handle distribution, consulting, coaching, retail and administration actions of personal manufacturers in 5 European areas:

  • Benelux,
  • Germany,
  • Austria and Switzerland,
  • Italy, Spain & Portugal, France,
  • and UK.

Alongside the personal model of candles Promenade à Auvers, it already teams a dozen promising names in area of interest perfumery, all of them with a complementary story and positioning, amongst which, Sous Le Manteau, launched in February 2017.

It’s a real conceptual model that reconnects to the very essence of the perfume, sensuality, seduction, with no compromise and with a ’model’ signature that goes past juices. Fragrances are impressed by nineteenth century aphrodisiac elixirs with their mysterious, spicy and animal notes,” detailed Anne Claire Kraft.


Johann Vitrey, founding Manager of Sesame by JV, is partnering with Anne Claire Kraft in a new venture dedicated to the distribution and marketing of alternative perfumery brands in Europe.

Johann Vitrey, founding Supervisor of Sesame by JV, is partnering with Anne Claire Kraft in a brand new enterprise devoted to the distribution and advertising of other perfumery manufacturers in Europe.

The portfolio additionally features a heritage model nonetheless stored secret, and the non-public assortment of the Spanish Grasp Perfumer Rosendo Mateu, and a model with an oriental positioning.

Related posts